Once you have invested your time and money into getting your perfect sign created, now you have to decide on the perfect place to install this masterpiece. Matt Mckay from Small Business provides some excellent insights you should consider when deciding on outdoor sign placement for your business.
Outdoor signs provide an important link between businesses and customers, but proper placement is crucial. Whatever your purpose for the sign, its placement and design are a vital piece of your overall marketing strategy. Many factors impact both placement and effectiveness; plus, it must also adhere to municipal guidelines.
Design and Branding
Your sign’s design is just as important as its placement. You should give it as much care and thought as stationary, business cards and other correspondence, with a consistent branding scheme. A poorly-designed sign in the “perfect” spot risks going unnoticed. At worst, it can project a bad or confusing image for your business. Colors, logo size and font are all important aspects of good design and will help dictate the best placement spot.
Carefully consider your sign’s size in light of municipal guidelines. Even with governmental restrictions, you will have sufficient size for maximum visibility, as long as graphic design is properly executed. Be prepared to make your graphic designer and sign maker aware of size limitations, in the event they are not aware.
Mounting methods will also affect design and final placement. Safe mounting is paramount, but the method can also add or detract from the sign’s effectiveness. Always plan mounting in advance, because it will often dictate some aspects of design and size. An experienced, licensed and insured installer, aware of local laws and building codes, should do the installation.
A sign’s height is ideal when visible from as many angles as possible. For passing motorists to see it from a raised roadway, it will need pole mounting above the tree line and other obstacles. Don’t forget, though, that street-level motorists and pedestrians will look for signs mounted at lower elevations, preferably on your building’s facade nearest the entrance.
Your sign must be constructed to withstand environmental extremes. If it is subject to bright sunlight, you want to prevent fading. If subject to frequent high winds and rain, you want maximum durability. Qualified sign makers and graphic designers should work together on all aspects of creation, since some materials that endure environmental extremes may not lend themselves to a designer’s artistic vision.
Always check local ordinances on signs and ensure that your sign installer has procured all permits. While seemingly not cost-effective, consider using a separate graphic designer, sign maker and installer. When properly designed, manufactured, installed and placed, signs are one of the best investments you can make in your business, and the extra time and money spent now will often reap big returns.
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